Dermfluencer University

Overview

Join us on November 8th, starting at 8:00 am, for a newly added exclusive session as we kick off the 2024 Science of Skincare Summit Dermfluencer University: Regain the Trust through Science is designed to provide participants with a deeper understanding of how to effectively communicate the complexities of dermatological science and pathologies in a way that is both impactful and accessible on social media. Attendees will learn how to amplify accurate, science-backed information that resonates with a broad social audience and address their skin health concerns.

In today's digital age, misinformation can spread rapidly, therefore mastering the art of presenting accurate, engaging content is essential for shaping public understanding of skin health. Through  microlearning modules that focus on pathologies, participants will discover how to distill intricate medical knowledge into captivating messaging for social media while maintaining the highest standards of scientific integrity. This session will empower dermatology professionals with the tools and insights needed to leverage social media as a powerful platform for education, engagement, and inspiration.

The workshop is complimentary to attend with registration to the Science of Skincare Summit but pre-registration is required. If you are already registered, add this course to your registration profile online here.

Objectives

  • Regain the Trust Through Science
    Join us on November 8th for an exclusive Dermfluencer University session at the 2024 Science of Skincare Summit and master the art of making dermatological science accessible and impactful on social media.

  • Unlock the Power of Science Communication on Social Media!
    Join us on November 8th for a special session at the 2024 Science of Skincare Summit and master the art of making dermatological science accessible and impactful on social media.

  • Transform Complex Science into Captivating Social Media Content!
    Learn how to distill intricate science on skin health concerns into engaging social media messaging that resonates with your audience.

  • Combat Misinformation with Facts!
    Discover strategies to amplify accurate, science-backed information on social media, shaping public understanding of skin health.

  • Exclusive Session: Elevate Your Social Media Presence!
    Equip yourself with tools and insights to leverage social media for education, engagement, and inspiration.

  • Complimentary with Summit Registration!
    Don’t miss this opportunity—add this must-attend session to your Science of Skincare Summit profile today!

Agenda

Friday, November 8, 2024

8:00 am – 8:30 am

Breakfast

8:30 am – 8:35 am

Opening Remarks
Ted Lain, MD

8:35 am – 9:15 am

Social Media Trends and Medfluencer Responsibility
Mimi Banks

9:15 am – 9:40 am

Real Talk: Medfluencer Panel Discussion
Moderator: Mimi Banks. Panelists: Lindsey Zubritsky, MD, Jenny Liu, MD, Savanna Boda, LE

9:40 am – 9:45

Microlearning Modules for the Public

9:45 am – 10:05 am

Acne
Lindsey Zubritsky, MD

10:05 am – 10:25 am

Rosacea
Lindsey Zubritsky, MD

10:25 am – 10:35 am

Break

10:35 am – 10:55 am

Atopic Dermatitis
Jenny Liu, MD

10:55 am – 11:15 am

Psoriasis
Jenny Liu, MD

11:15 am – 11:20 am

Public Health Initiatives Using Social Media

11:20 am – 12:00 pm

Public Health Accessible to the Community + Social Media
Dustin Portela, DO

12:00 pm

Closing Remarks
Ted Lain, MD

 

Faculty

  • Dustin Portela, DO

    Dustin Portela, DO

    @drdustinportela

    Dr. Dustin Portela is a board-certified dermatologist and dermatologic surgeon practicing in Boise, Idaho.

    His areas of expertise include skin cancer surgery, facial reconstruction, skin cancer prevention, complex medical dermatology and wound healing. Dr. Portela is passionate about all aspects of dermatology and shares his knowledge and enthusiasm through a strong social media presence. With nearly 3 million followers, he uses his platforms to debunk myths, provide education and engaging content, and ultimately guide his audience towards better health and beautiful skin.
  • Jenny Liu, MD

    Jenny Liu, MD

    @derm.talk

    Dr. Jenny Liu is a board-certified dermatologist specializing in medical and cosmetic dermatology, with a focus on patients with skin of color. As an Assistant Professor of Dermatology at the University of Minnesota Medical School, she is committed to medical education. Beyond her clinical practice, Dr. Liu uses her social media platforms to share evidence-based skincare advice, debunk myths, and provide expert insights. She also shares her passion for haircare, fashion, cooking, and motherhood, offering a holistic perspective on skincare and lifestyle.

  • Lindsey Zubritsky, MD

    @dermguru

    Dr. Lindsey Zubritsky is a board-certified dermatologist practicing on the Gulf Coast. She is passionate about all things dermatology and skin-related, especially debunking skincare myths on social media platforms. She is a member of the American Academy of Dermatology, serving as a social media ambassador as well as an editor for the Journal of the American Academy of Dermatology (JAAD), the leading evidence-based peer reviewed medical journal for dermatologists. She has contributed to several beauty articles as a skincare expert including Women's Health, CNN, BuzzFeed, Allure, Byride, InStyle, Forbes, and much more. With over 2.7 million followers across all platforms, you can find her on TikTok, Instagram and YouTube dishing out insider skincare tips.

  • Savanna Boda, LE

    Savanna Boda, LE

    @thedallasesthetician

    Savanna Boda is a licensed medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 369k+ on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!

    When Savanna is not working with clients, you can find her speaking at tradeshows and mentoring other aestheticians. Savanna's passion is educating others on skincare whether it's in clinic, on social media or at conferences! Savanna is the head ambassador for Skin Pen, Face Reality, CO2Lift Pro, and Hydrinity, an ambassador for Aerolase and Glacial Skin, an advisory board member for NASNPRO, and was a member of SkinBetter’s Diverse Population Aesthetic Forum.

  • Mimi Banks

    @mbsocial.agency

    Mimi is the Founder and CEO of MB Social, a full service social media agency, that specializes in beauty, luxury, wellness, lifestyle and fashion. She is based in LA and works with a fully remote team. She has more than 20 years of global experience in the beauty industry, notably in the US, France, and Israel. She spent the majority of her career at L’Oréal, where she led social media for Lancôme. She is a forward thinking and results-driven social media expert. She believes in community building through storytelling, authentic and relatable content, and real relationships.

    Some of MB Social's clients include; CeraVe, SkinCeuticals, Kiehl's, Lancome, Avene, Merz Aesthetics, Palmer's RoC Skincare, Fresh Skincare.

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